South Korean born menswear designer Clara Son launched her New York City based label while she was studying at Parsons The New School for Design. She always seeks designs that have never been seen before to stay away from fast fashion, and to combine classic aspects with innovative designs.
Inspirations are drawn from personal feelings, nature and art, and she explores her spontaneous ideas with profound research on the given subject. Aware of the unconventional style behind her works, the wearer will be embracing meaning behind the collection, not just wearing a piece of clothing that has no purpose. The designer considers both sides of men’s masculinity and vulnerability, ultimately providing gender ambiguousness in her elegant and minimal design, as her collections have shown.